a little about us
Fullers and 360 Discovery Cruises combine to form the largest public transport ferry operator in New Zealand, operating in New Zealand’s largest transport market, Auckland. Together we provide ferry commuter services and tourism experiences to locals and visitors.
“With us you’ll have great experiences, which become great stories, and begin the moment you step onto our ferries.”
Today, the Group transports over 4.5 million passengers each year to 16 destinations and has grown its fleet to 16 vessels. Fullers also operate a 21 vehicle bus fleet on Waiheke Island, Waiheke Bus Company, providing urban bus services to the local community and the tourist market.
Where We’ve Come From...
Fullers’ inception can be traced back to a family sailing trip in the summer of 1981 when George Hudson and his son, Douglas, saw a tired and worn out procession of old wooden ferries slowly ebb past their own boat. The Hudson’s realised the potential for an improved ferry service on the Waitemata Harbour and strove to do something about it. By the end of ‘81, the Hudson’s were the proud owners of North Shore Ferries.
Over the coming years the company underwent multiple developments, and recognising the value of the “Fullers” brand, the company amalgamated its operations and changed its name to Fullers Group Limited. George continued to play a significant role in the company up until 2007, after many successful years, when he stepped down from his active role as Chairman and his son Douglas became the CEO, a position he holds to this day.
In 2009 Fullers became part of the Souter Holdings group of companies, headed by Scottish entrepreneur Brian Souter, which owns a number of other transport operations in New Zealand and around the world.
In the same year, Souter Holdings Ltd purchased ferry operator 360 Discovery Limited. This added a unique offering to the group, with 360 Discovery’s focus on eco-based tourism. This company has seen substantial growth of its own, expanding into providing commuter ferry services to the Beach Haven, Hobsonville and Gulf Harbour communities.
The genesis of the company was complete in 2015 when Souter Group was renamed as InMotion Group - reflecting the company's focus on growing its urban, city to city, charter and tour service businesses. Putting the group's bus and ferry businesses together in the newly-formed InMotion Group is the next step in the businesses growth and development.
While many aspects of the businesses have evolved since their humble beginnings, what remains unchanged for Fullers and 360 Discovery, is the continued support of the communities reached, to provide a fast, efficient fleet in the Hauraki Gulf along with memorable experiences to customers.